Gender Issues and Job Satisfaction among Marketers in Nigerian Banking Industry

Abstract

There has been a lot of concern lately, about the plight and job satisfaction of female bankers while insinuations are rift that young female bankers engage in “disguised prostitution” due to the impossible deposit targets that they are expected to meet. In light of the above, the present study aimed specifically at determining if the factors that influence job satisfaction of female bank marketers differ significantly from those of their male counterparts. A total of 150 bank marketers were selected from 10 registered commercial banks in Benin City. Employee job satisfaction was skillfully measured using a modified Job Satisfaction Index scale. By means of SPSS software, mean, independent sample t-test, ANOVA and regression models were used to analyze the data collected. Though the result showed that there is no significant difference between the male and female bank marketers in terms of job satisfaction, an in-depth examination of the individual factor mean scores indicated that the females are more satisfied with the work itself, supervision, workmates, marketing and welfare while the males were more satisfied with salary and career plan and promotion. Further results indicate that the most important factors causing marketers’ dissatisfaction could be linked to inadequate salary and stressful marketing role. On the issue of salary, findings show that the females are less satisfied with their salary. Of the five items measuring satisfaction with marketing functions, sexual harassment was found to be the greatest source of dissatisfaction as findings revealed that the females are more dissatisfied than the males. On the basis of the findings, it is suggested that the female bank marketers should exhibit more self esteem in carrying out their job and not use their bodies as instruments to meeting set deposit targets.