More on Televised Media Less in Power: A Case Study of Women Participation in Prime Time Satiric Shows on Dunya TV

Authors

  • Abid Zafar International Islamic University, Islamabad, Pakistan Author
  • Yasar Arafat International Islamic University, Islamabad, Pakistan Author

DOI:

https://doi.org/10.62345/jads.2016.5.3.3067

Abstract

Woman is considered as a sign of attraction in the media. Most the spaces of media are filled by placing the women there. The paper will focus that these spaces are just filled by women just to entertain audience. This paper will focus how the women are represented in satiric shows of Pakistan televised media. It is perceived that the role of women in satiric shows is just as laughter, they are given the place in the satiric show just to fulfill the duty of laughter to entertain the audience. The paper will analyze the who controls the program, what is the role of women in these programs, how much time a women participate in the discussion, and also whether the dummy character presented in these satiric shows are either male or female. This research being carried out to analyze the image and portrayal of women that is being presented in the satiric shows of Pakistan. Content analysis has been used as a research design to measure that how much coverage was given to women in the program.

Author Biographies

  • Abid Zafar, International Islamic University, Islamabad, Pakistan

    International Islamic University, Islamabad, Pakistan

  • Yasar Arafat, International Islamic University, Islamabad, Pakistan

    International Islamic University, Islamabad, Pakistan

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Published

2026-08-01

How to Cite

More on Televised Media Less in Power: A Case Study of Women Participation in Prime Time Satiric Shows on Dunya TV. (2026). Journal of Asian Development Studies, 5(3), 51-57. https://doi.org/10.62345/jads.2016.5.3.3067