Enhancing Green Supply Chain Resilience and Competitive Performance Through Open Innovation and Digital Innovations

Abstract

This research delves into how green supply chain practices, open innovation, and digital innovations collectively enhance supply chain resilience and market competitiveness amidst the challenges of the COVID-19 pandemic. The study uses a comprehensive mixed-methods approach to collect qualitative and quantitative data from various supply chain professionals. Through structured interviews, online surveys, and the analysis of relevant literature and case studies, it assesses the impact of these practices on business competitive performance. The research uncovers a significant positive association, showing that organizations implementing these integrated strategies experience greater supply chain resilience, evident in their ability to adapt to disruptions and maintain resource efficiency. Furthermore, these practices lead to better competitive performance, marked by increased cost efficiency, revenue growth, and market share. Despite its insights, the study acknowledges limitations such as the reliance on self-reported data and its primary focus on the post-COVID-19 context, which may affect the generalizability of the findings. However, these limitations highlight avenues for future research, including longitudinal studies and cross industry analyses. This report contributes substantially to the evolving sustainable supply chain management field by offering novel insights on the intersection of green practices, innovation, and digital transformation in enhancing organizational resilience and competitive edge in a rapidly changing global landscape.