Role of Human Resource Marketing Practices on Valuable Human Capital Under the Mediating Role of Intentions to Apply

Abstract

Acquiring a talented workforce is a dream for every organization. Over the years, firms have been using traditional approaches to capture/exploit market talents. Unfortunately, the success rate of these conventional approaches is relatively low. The present study aims to find some appropriate practices that the firms may use to capture the best talent from the market. From a sample of 509 participants across the different cities of Pakistan, the relationship between HR marketing practices and valuable human capital was assessed. The results show that better HR marketing practices will result in improved capturing of talented individuals from the market. The study provides deep insight to managers for introducing the best HR marketing practices to acquire the best talent. It also recommends that HR officials promote valuable jobs ads and promotions, which could attract prospective candidates.