Proclivity Towards Beauty Procedures: Reflection of Societal Perception Through Aesthetic Commercials and Dermatological Advertisements

Abstract

This exploration examines the topic of aesthetic treatments, considering non-surgical and surgical ways to enrich facial and body aesthetics. These techniques—which include tools like liposuction and Botox—often serve as a cover to camouflage personal anxieties beyond mere appearance. Using a qualitative-descriptive procedure, researchers investigate the convincing skills—ethos, pathos, and logos—used in Pakistani dermatological and surgical publicity on YouTube and TV. Using data from a randomized sample, the report provides insight into the elements contributing to these advertisements' rising fame in Pakistan. The conclusion emphasizes how these ads deftly employ pathos, ethos, and logos to sway viewers' views or opinions. These ten ads efficiently market cosmetic operations by appealing to feelings, believability, and rationality. Their capacity to connect with the audience on a level that combines sentiment, logic, and dependability gives them persuasive power. This qualitative investigation clarifies the workings of Pakistani beauty advertisements and highlights their expanding impact, creating an engaging story for the reader.