Exploring the Nexus of Inventive Passion on Effectuationand Product Innovativeness

Abstract

This study investigates the interplay between inventive passion and the effectuation process's role in
bringing product and service innovativeness. This research examines the mediating effect of
effectuation in connection with the entrepreneurial inventive passion product and service
innovativeness in SMEs. The study is causal and cross-sectional; SPSS version 26 is used for
statistical inference, whereas Hayes macro version 4.2 is employed for regression analysis. The
findings suggest that inventive passion has a significant positive relationship with product
innovativeness and effectuation. Furthermore, effectuation mediates the relationship between
inventive passion and product innovativeness. The study results have considerable implications for
entrepreneurs and policymakers seeking to foster innovation and entrepreneurship. In a dynamic and
uncertain environment, SMEs can employ compelling logic of effectuation to innovate products and
services. Effectual elements provide the framework for developing the echo system for product and
service inventiveness for passionate entrepreneurs which will facilitate product and service
innovativeness