The Paradox of Celebrity Endorsement with Low- Quality Product Promotion: Review of Classical Theories to AI-Era. Journal of Asian Development Studies, [S. l.], v. 14, n. 3, p. 632–649, 2025. DOI: 10.62345/jads.2025.14.3.53. Disponível em: https://poverty.com.pk/index.php/Journal/article/view/1508. Acesso em: 15 aug. 2026.