Sustainable Branding and Green Marketing Strategies: Engaging Eco-Conscious Consumers and Building Responsible Brand Equity Across Emerging and Developed Economies. Journal of Asian Development Studies, [S. l.], v. 14, n. 3, p. 779–790, 2025. Disponível em: https://poverty.com.pk/index.php/Journal/article/view/1520. Acesso em: 24 jul. 2026.