Brand Narratives Reshaping Fashion and Style: Exploring the Determinants of Store Identity and Consumer Identity Construction in Pakistan. Journal of Asian Development Studies, [S. l.], v. 12, n. 4, p. 1267–1284, 2023. Disponível em: https://poverty.com.pk/index.php/Journal/article/view/1379. Acesso em: 24 jul. 2026.