Developing a Multidimensional Scale to Measure Barriers to Product Branding in International Firms. Journal of Asian Development Studies, [S. l.], v. 12, n. 3, p. 140–157, 2023. DOI: 10.62345/jads.2023.12.3.10. Disponível em: https://poverty.com.pk/index.php/Journal/article/view/103. Acesso em: 23 sep. 2026.