Shifting Tides: The Impact of Zia Ul Haq’s TV Commercial Ban on Pakistani Consumer Behavior. Journal of Asian Development Studies, [S. l.], v. 14, n. 2, p. 198–209, 2025. Disponível em: https://poverty.com.pk/index.php/Journal/article/view/1227. Acesso em: 24 jul. 2026.