[1]
“Brand Narratives Reshaping Fashion and Style: Exploring the Determinants of Store Identity and Consumer Identity Construction in Pakistan”, J. Asian Dev. Studies, vol. 12, no. 4, pp. 1267–1284, Dec. 2023, Accessed: Jul. 24, 2026. [Online]. Available: https://poverty.com.pk/index.php/Journal/article/view/1379