“Exploring the Role of Social Comparison: Unraveling the Influence of Malicious Envy and Materialism on Impulse Buying, With Promotional Campaigns As a Moderator”. Journal of Asian Development Studies, vol. 13, no. 3, Sept. 2024, pp. 1538-55, https://doi.org/10.62345/jads.2024.13.3.125.