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Exploring the Role of Social Comparison: Unraveling the Influence of Malicious Envy and Materialism on Impulse Buying, with Promotional Campaigns as a Moderator. J. Asian Dev. Studies [Internet]. 2024 Sep. 1 [cited 2024 Nov. 21];13(3):1538-55. Available from: https://poverty.com.pk/index.php/Journal/article/view/852