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  • Impact of Digital Signage and Social Media Advertising on Consumer Buying Behavior: Mediating Role of Emotional Processes

    Rabia Asif, Asvir Naveed, Mobina Farasat, Majid Imdad Khan (Author)
    1147-1160
    2024-03-31
    DOI: https://doi.org/10.62345/jads.2024.13.1.94
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