Digital Media Overloadand Bipolar Spectrum Symptoms Among Employees in the Corporate Sector

Abstract

The present study examined the relationship between digital media overload and bipolar spectrum symptoms among employees in Pakistan’s information technology, telecommunication, and banking/finance sectors. It also investigated whether digital mediaoverloadpredicts bipolar spectrum symptoms and whether gender differences exist in these variables. A total of 127 employees (66 maleand 61 female), all at least 23 years old and holding a minimum of a bachelor’s degree, participated in thestudy. Digital media overload was assessed using the Perceived Information Overload Scale, and bipolar spectrum symptoms were measured with the Mood Disorder Questionnaire. Results indicated that higher levels of digital media overload were associated with greater bipolar spectrum symptoms. Furthermore, digital media overload emerged as a strong predictor of these symptoms. Female employees reported higher digital media overload than male employees; however, no significant gender differences were observed for bipolar spectrum symptoms. These findings highlight the potential impact of excessive digital engagement on employees’ mood and mental health, suggesting that organisations should implement strategies to manage digital workloads and support employee well-being