Exposure to Pandemic News on Mainstream Media: A Study of Risk Perception and Perceived Stress

Abstract

This study delves into the disproportionate impact of the pandemic on citizens of lower-middle-income countries, with a particular focus on Pakistan. Recognizing the potential for heightened risk perceptions and stress induced by mainstream media coverage, the research aims to establish a nuanced understanding of the interplay between exposure to pandemic news, risk perceptions, and perceived stress. The study involved 354 respondents aged 18 and above, reflecting diverse demographics across Pakistan. Utilizing a survey questionnaire, the researcher explored socio-demographic factors, mainstream media consumption, risk perception, and perceived stress during the ongoing pandemic. Employing a CCRPM model-based scale, the assessment of risk perception was complemented by a modified perceived stress scale to quantify the stress levels among the general public. Notably, the findings revealed a gender distribution of 58.5% females and 41.5% males among the participants. Contrary to expectations, the research identified a negative relationship between mainstream media news exposure and stress and risk symptoms. During the upsurge of the pandemic in Pakistan, spending more time on mainstream media was associated with lower levels of perceived stress and risk perception among the public. This study provides valuable insights into media exposure, stress, and risk perception during a pandemic, shedding light on the potential mitigating effects of informed media engagement on public well-being.