Digitalizing Tourism and Interactive Navigation: A Case Study of Pakistan

Authors

  • Mariam Bashir UET, Lahore, Pakistan. Author
  • Salman Asghar UET, Lahore, Pakistan. Author
  • Muhammad Ashfaq University of Home Economics Lahore.  Author
  • Syed Shahzeb Raza Lahore College for Women University, Lahore.  Author
  • Sadaf Zahoor Main Campus UET Lahore.  Author

DOI:

https://doi.org/10.62345/jads.2024.13.1.46

Keywords:

Tour Management, E-Tourism in Pakistan, Information Communication Technology (ICT), Tourist Mobile Applications, Digitizing Tourism

Abstract

The emergence of technology-driven tourism is transforming Pakistan's economic landscape, prompting a detailed examination to improve tourist experiences and streamline tour planning. This study introduces a customized application framework and User Interface (UI) design to assist tourists in effortlessly locating accommodations, dining options, attractions, and leisure spots while exploring Pakistan's diverse demographic appeal. Through a structured questionnaire merging Information Technology (IT) and Pakistan's tourism industry, primary data is meticulously analyzed, revealing the pivotal role of digitization and innovation in enhancing ongoing tourism events. Descriptive and correlational analyses highlight the widespread preference among tourists for using mobile applications and social media platforms for vacation planning, with a notable 62.4% of male respondents among 398 participants. Using insights utilizing from the survey, interactive maps provide comprehensive information on tourist locales, historical contexts, imagery, and transit routes, thereby enriching navigation experiences. This research's significance lies in its potential to revolutionize Pakistan's tourism sector through digitization and interactive navigation, enabling the country to leverage its rich cultural heritage and diverse attractions to attract a broader range of visitors. Through the development of user-friendly applications and initiatives, Pakistan can enhance its economic outlook and promote sustainable tourism practices, ensuring long-term viability and inclusivity within the industry.

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Author Biographies

  • Mariam Bashir, UET, Lahore, Pakistan.

    Research Student, Department of Product and Industrial Design, UET, Lahore Pakistan. 
    Email: mariam.bashir12@gmail.com

  • Salman Asghar, UET, Lahore, Pakistan.

    Assistant Professor, Department of Product and Industrial Design, UET, Lahore, Pakistan.
    Corresponding Author Email: salman.asghar@uet.edu.pk

  • Muhammad Ashfaq, University of Home Economics Lahore. 

    Assistant Professor, Department of Visual Communication & Design, University of Home Economics Lahore. 
    Email: ashfaqmian46@gmail.com

  • Syed Shahzeb Raza, Lahore College for Women University, Lahore. 

    Assistant Professor, Department of Graphic Design, IDVA, Lahore College for Women University, Lahore. 
    Email: shahzeb.raza@lcwu.edu.pk

  • Sadaf Zahoor, Main Campus UET Lahore. 

    Associate Professor, Department of Industrial & Manufacturing Engineering, Main Campus UET Lahore. 
    Email: sadafzahoor@uet.edu.pk

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Published

2024-02-28

How to Cite

Digitalizing Tourism and Interactive Navigation: A Case Study of Pakistan. (2024). Journal of Asian Development Studies, 13(1), 547-566. https://doi.org/10.62345/jads.2024.13.1.46

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