Unmasking Sexism and Vulgarity in the Pakistani Comedy Talk Show: A Critical Discourse Analysis

Authors

  • Sabrina. A. Rasool University of the Punjab, Lahore. Author
  • Iram Sagheer University of the Punjab, Lahore. Author
  • Muhammad Ihsan Ullah University of the Punjab, Lahore. Author
  • Asma Ghafoor University of the Punjab, Lahore.  Author

DOI:

https://doi.org/10.62345/jads.2024.13.2.103

Keywords:

Sexism, Vulgarity, Critical Discourse Analysis, Talk Show, Comedy

Abstract

Comedy performs duties for a double motive: making people chuckle and determining their point of view. This study examines how comedy on the Pakistani news channel, particularly the program Hasnaa Mana Hy, establishes and strengthens community specifications and how it influences societal norms and stereotypes. Critical discourse analysis reveals that the show usually targets external appearance, overweight, complexion, gender, cultural background, and citizenship, enhancing negative preconceptions and prejudgments. The research highlights the inequality faced by those considered "unattractive" and addresses social injustice, acknowledging their roles in perpetuating prejudice. It is finalized by programming on television networks and humorists to recognize their role in fostering prejudice and discrimination and promoting diversity and honor for all persons and teams instead of maintaining current discrimination. The study advocates comedy programs to challenge harmful stereotypes and promote positive change. Media regulators and advocacy groups should hold comedians and networks accountable for perpetuating dangerous stereotypes. Furthermore, the study highlights the need for television networks to recognize the impact of their words on the audience and take responsibility for their actions. In this way, we can create a society where people can laugh without fearing ridicule or misjudge. The study sheds light on how these comedic programs are influencing our culture. It illustrates the psychological elements of comedy and how it affects people's thoughts. We should use comedy as a tool to spread positivity rather than using it to mock others.

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Author Biographies

  • Sabrina. A. Rasool, University of the Punjab, Lahore.

    Lecturer, Department of French, University of the Punjab, Lahore. Email: sabrina.french@pu.edu.pk

  • Iram Sagheer, University of the Punjab, Lahore.

    Lecturer, Department of French, University of the Punjab, Lahore. Email: eyumbhatti91@gmail.com

  • Muhammad Ihsan Ullah, University of the Punjab, Lahore.

    BS Scholar, Department of Digital Media, University of the Punjab, Lahore. Email: ihsanriaz333@outlook.com 

  • Asma Ghafoor, University of the Punjab, Lahore. 

    BS Scholar, Department of Development Communication, University of the Punjab, Lahore. 
    Email: Asmaghafoor9695@gmail.com

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Published

2024-05-28

How to Cite

Unmasking Sexism and Vulgarity in the Pakistani Comedy Talk Show: A Critical Discourse Analysis. (2024). Journal of Asian Development Studies, 13(2), 1287-1299. https://doi.org/10.62345/jads.2024.13.2.103

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