Impacts of Print Media for Promotion of Sports in Pakistan: A Survey Based Analysis

Abstract

The aim of this study was to search out that print media impact for promotion of sports in Pakistan. Print media has confirmed an intense effect on sports in Pakistan. Print media is not essential to have unfavorable impact on sports but as well has positive effect for promotion of sports. The study examines that print media is supportive in sports promotion. Print media writes about famous athletes, player about clubs in magazine and in newspaper when common people read these printed awareness about sports it may be beneficial for sports promotion. The researcher developed 14 questions for the collection of data. The impacts of print media for promotion of sports in Pakistan. Maximum participants were agreed with statements. Those participants were somewhat agreed with the statements their percentage were 46.7%. In the study valid percentage was 56.7% for males and 43.3% for females, the mean was 1.43 and median was 1.00, there the mode was 1.0. There the results of the study show that strongly agreed participants are less than those who are somewhat agreed, because in many statements the participants show their views that print media has positive impacts for promotion of sports in Pakistan. This research will be helpful for the researcher as well as readers and common people, after reading they will come know and get information that print media has significant impacts and is a good source for sports promotion in Pakistan.