Role of Electronic Media and Promotion of Sports in Pakistan: A Survey Study

Abstract

The purpose of study is to measure the connection of electronic media in the field of sports. The study is to explain that the sours of electronic media is useful in the field of education as well as for the sports. Electronic media is a sours of information and message among the peoples all around the world. Electronic media is an advance technology that is being used to shares the new knowledge and important information, on a large scale. It connects the people as well as the players together around the world. Electronic media, it includes Radio, T.V, Mobil and Computer are an important source of information. The study illustrates the connection between the media and sports. In this era when every field has much faster than the past, same as sports field need many information with in short period of time, so the sports field adopted this technology for taking information and daily update about new roles and changes in sports fields. No doubt this technology improve the sports filed. The research respondents were in number 63 these respondents were consist of 32 males and 31 females. Data was collected from the university students from the division of Bahawalpur that city is situated in Punjab province of Pakistan. For the data analysis the SPSS statistics package and stander deviation were used. There the mean is 1.49 and the median is 1.000 there the mode is 1.00 there the standard deviation is 0.50395. After getting the analysis results shows that the electronic media and sports has close relationship with one another. The sports create the revenue for the electronic media and the electronic media support to highlight different games, events and show the games hero’s competitions as well as live interview, which cause to promote the different games.