Exploring the Feasibility of Green Finance Initiatives: A Study of the Financial Sector in Pakistan

Abstract

This research examines the feasibility of green finance initiatives within the financial sector of Pakistan, a country committed to addressing environmental challenges. The study examines the complex relationships between regulatory support, financial institutions' preparedness, investor sentiments, market dynamics, and the viability of green finance projects. Through a structured questionnaire survey involving professionals from the financial sector, the study unveils critical findings. A supportive regulatory environment positively influences financial institutions' readiness and fosters positive investor sentiment. Positive investor sentiment, in turn, stimulates the demand for green finance, leading to favorable market conditions. Finally, a conducive market environment enhances the feasibility of green finance initiatives. These findings carry significant implications for policymakers, financial institutions, and investors interested in sustainable finance.