Impacts of PrintMedia for PromotionofSportsin Pakistan:ASurveyBased Analysis

Abstract

The aim of this study was to search outthat print media impact for promotion ofsports in Pakistan. Print media has confirmed an intense effect on sports in Pakistan. Printmedia is not essentialtohave unfavorableimpact on sports but as wellhas positiveeffect for promotion ofsports.The study examines that printmediaissupportiveinsportspromotion.Printmedia writesabout famous athletes,player about clubsin magazine andinnewspaperwhen common peopleread these printed awareness about sports it may be beneficialfor sports promotion.The researcher developed 14questions for the collection of data.Theimpacts ofprint media for promotion ofsports in Pakistan. Maximum participants wereagreed with statements. Those participants were somewhat agreedwith the statementstheir percentage were 46.7%.In the study valid percentage was 56.7% for males and 43.3% for females, the mean was 1.43 and median was 1.00, there the mode was 1.0. There the results of the study showthat strongly agreed participants are less than those who are somewhat agreed, because in many statements the participants showtheir views that print media has positive impacts for promotion ofsports in Pakistan.This research will be helpful for theresearcher as well as readers and common people, after reading theywill come know andget informationthat print media has significant impacts and is a good sourcefor sports promotion in Pakistan