An Analysis of Ethical Issues in the Newspapers Advertisements of Pakistan

Abstract

The significance of print media in contemporary local and international societal issues can never be oversight particularly; the influence of such source has broader outcomes and a larger number of targeted audiences. The medium of news through the circulation of newspapers has greater levels of public accessibility even amidst developing and underdeveloped societies. The influence of print media and the demand that it grasps through the means of advertisements deeply appeals the minds of its readers. The dynamics of Eastern culture encompassed through the Islamic traditions however, puts an extended responsibility on the shoulders of the stakeholders of the print media. The Pakistani culture having particular regard for its culture only accommodates the notions of professional journalism and the constructive projection of the news coverage. This research explains that the Pakistani newspapers are highly violating ethics in the publishing of advertisements of different products. These newspapers are focusing more on the projection of the women rather than the message. The media concentration theory is applied to scrutinise the core ethical issues while advertising in the newspapers besides the social and cultural values. The Comparative Legal Method and Conceptualization research procedure used to examine problems of persuasive means of vulgar and explicit advertisements and their positive and negative effects publishing ethical and unethical substances. Overall, this study concludes that the Pakistani print media highly violating the journalistic ethics by promoting vulgarity and explicit paraphernalia.