The Role of Social Media on Reshaping Social Behaviors of Youth: A Case Study of Gujrat (Pakistan)

Abstract

The aim of the present research was to investigate the relationship between social media usage and its impact on the social behavior of youth. We surveyed 16 young adults and their parents (mother or father), totaling 32 survey forms. From correlation analysis, it is revealed that the correlation factor is 0.765 between time spent on social media and its negative impact on the social behavior of youth, which is very significant. Moreover, from the descriptive analysis, it is concluded that the positive impact of social media usage on youth's social behavior is 37% on a low level, 56% on a moderate level, and 6% on a high level. According to parents, the positive impact of social media usage on youth's social behavior is 44% on a low level, 44% on a moderate level, and 12% on a high level. These findings provide information to parents, policymakers, government, and non-government organizations regarding social media's impact on the social behavior of youth.