Artificial Intelligence in Journalism: Examining Prospectus and Obstacles for Students in the Domain of Media

Authors

  • Muhammad Husnain UMT, Sialkot, Author
  • Ali Imran UMT, Sialkot, Author
  • Hannan Khan Tareen Islamia University of Bahawalpur. Author

DOI:

https://doi.org/10.62345/jads.2024.13.1.51

Keywords:

Artificial Intelligence, Journalism, Media Transformation, Content Automation, Ethical Considerations, Audience Reception

Abstract

This research explores the scope of AI use in journalism education from different perspectives. The results of the survey showed that there was widespread optimism among respondents about what AI could do for journalism. Some people had to express dissent or at least a neutral position on these points. AI in journalism has become a big topic within the media world today. Concerning AI, the study aims to find out about future students' prospects for careers in media. Literature explored that cross-industry skills and techno-genic aptitude are essential to allow future journalists to meet these challenges successfully. One of the findings from this data analysis was a broad consensus that Artificial Intelligence (AI) influences seven work aspects related to journalism: data management, trend observance and identification, interactive enrichment, fact checking, and targeted advertisement. Despite this, there was a broad division of opinion over how far and to what end AI can go in these areas. It warranted further examination.

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Author Biographies

  • Muhammad Husnain, UMT, Sialkot,

    PhD Scholar, Department of Media &. Communication Studies, Islamia University Bahawalpur and Lecturer, 
    Department of Media & Communication, UMT, Sialkot, Email: muhammad.husnain@skt.umt.edu.pk

  • Ali Imran, UMT, Sialkot,

    BS Student, Department of Media & Communication, UMT, Sialkot, Email: 20006077015@skt.umt.edu.pk

  • Hannan Khan Tareen, Islamia University of Bahawalpur.

    Lecturer, Department of Media &. Communication Studies, Islamia University of Bahawalpur.
    Email: hannankhan.tareen@iub.edu.pk

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Published

2024-02-28

How to Cite

Artificial Intelligence in Journalism: Examining Prospectus and Obstacles for Students in the Domain of Media. (2024). Journal of Asian Development Studies, 13(1), 614-625. https://doi.org/10.62345/jads.2024.13.1.51

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