Quacking of Attire Fashion Industry on Social Media: A Quantitative Analysis

Authors

  • Laiba Arshad haheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad Campus, Islamabad,. Author
  • Wajid Zulqarnain Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad Campus, Islamabad. Author
  • Muhammad Naseem Anwar Hamdard University, Islamabad Campus. Author
  • Haroon Elahi PTV World, Islamabad, Pakistan. Author

DOI:

https://doi.org/10.62345/jads.2024.13.1.74

Keywords:

Fake Attire Fashion, Counterfeit Clothing Brands, Social Media, Fashion Industry

Abstract

The universality of counterfeiting in attire fashion on social media platforms has raised concerns about its impact on consumers and the fashion industry. The quantitative analysis of the paper aimed to examine the possible perceptions and attitudes towards counterfeiting in attire and the necessary need for regulations to control their promotion and sale on social media. By collecting data through a survey from 102 valid respondents of multiple age groups, genders, and educational backgrounds, the study aimed to understand the opinions and perspectives of a broad cross-section of the population and their contribution towards fake attire fashion and promoting quacks. The survey results indicated harmony among respondents regarding their usage of social media for online attire shopping, their intentions, experiences, and the necessity of strict regulations to address the issue of fake clothing brands on social media. Most of the participants, particularly the young generation in the 20-30 age range, expressed support for measures for controlling the promotion and sale of counterfeit clothing brands due to their harsh experiences and excessive social media usage. Interestingly, male and female respondents agreed on the need for regulations, with slightly higher percentages among female respondents due to their craze for online shopping. By doing so, they can protect consumers from the potential harm and damage caused by counterfeiting, as well as preserve the integrity and credibility of the fashion industry.

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Author Biographies

  • Laiba Arshad, haheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad Campus, Islamabad,.

    Media Science Department, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad Campus, Islamabad, Pakistan.

  • Wajid Zulqarnain, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad Campus, Islamabad.

    Head of Department, Media Science Department, Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST), Islamabad Campus, Islamabad, Pakistan.

  • Muhammad Naseem Anwar, Hamdard University, Islamabad Campus.

    Computer Arts Department, Hamdard University, Islamabad Campus. Corresponding Author Email: Journalistnaseem@gmail.com

  • Haroon Elahi, PTV World, Islamabad, Pakistan.

    Head PTV World, Islamabad, Pakistan.

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Published

2024-02-28

How to Cite

Quacking of Attire Fashion Industry on Social Media: A Quantitative Analysis. (2024). Journal of Asian Development Studies, 13(1), 887-904. https://doi.org/10.62345/jads.2024.13.1.74

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