The Prospective Predictors of Science Learning Motivation Among Children Who Use YouTube Kids App

Authors

  • Muhammad Azeem Sarwar The University of Faisalabad Author
  • Muhammad Obaid Aslam The University of Faisalabad Author
  • Dawood Ahmad Zayed University, UAE Author

DOI:

https://doi.org/10.62345/jads.2025.14.1.74

Keywords:

Digital Education, Science Learning Motivation, YouTube Kids

Abstract

The research examines the influence of YouTube Kids on science learning motivation among elementary school students by employing a quantitative survey-based methodology. Participants were divided into two groups: an experimental group (n=20), which engaged with curated science videos on YouTube Kids, and a control group (n=20), which received traditional classroom instruction. Data were collected exclusively through a validated 29-item Likert-scale questionnaire measuring students' interest in science topics, inquiry inclination, and interest in science-related careers. Results indicated that the experimental group displayed significantly greater improvements in motivation scores (mean pre-intervention = 3.45, post-intervention = 4.12, mean gain = 0.67) compared to the control group (mean pre-intervention = 3.50, post-intervention = 3.78, mean gain = 0.28). A repeated-measures ANOVA confirmed significant motivational growth over the intervention period (F(1,38) = 21.78, p < 0.001), highlighting the effectiveness of digital multimedia approaches. The study suggests that YouTube Kids can effectively enhance children's motivation towards science education, provided that the content is carefully curated and monitored by educators and parents.

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Author Biographies

  • Muhammad Azeem Sarwar, The University of Faisalabad

    PhD Scholar, The University of Faisalabad. Email: muhammadazeem24@gmail.com

  • Muhammad Obaid Aslam, The University of Faisalabad

    Assistant Professor, The University of Faisalabad. Email: asst.prof.edu@tuf.edu.pk

  • Dawood Ahmad, Zayed University, UAE

    College of Humanities and Social Sciences, Zayed University, UAE. Email: Dawood.ahmad@zu.ac.ae

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Published

2025-03-01

How to Cite

The Prospective Predictors of Science Learning Motivation Among Children Who Use YouTube Kids App. (2025). Journal of Asian Development Studies, 14(1), 954-966. https://doi.org/10.62345/jads.2025.14.1.74

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